When a business is set up, a large chunk of the money allotted to the business goes to marketing.  Marketing is a vital part of the way we do business if the business is to continue and grow.  One concept is that of micro-list marketing.

What is micro-list marketing?  Well, it is not a new concept but one that perhaps has gotten lost in the flood of other newer marketing strategies in the news.  Micro-list marketing involves creating lists of people who can grow your business. 

This list starts out large and is divided into smaller parts depending on criteria that are set up by you.  By using smaller and smaller lists of contacts, we target the selling of products and services to those who are most likely to take advantage of the opportunity.  Instead of putting all of your eggs in one basket only, they are divided into several baskets casting a wider net of influence.

Micro lists can be designed around a number of parameters.  In the beginning, you may choose to buy lists to create a large list of potential customers.  These lists can be based on geographic location, age group, income, and a whole host of other things.

Once the email marketing or direct marketing campaign has been conducted, feedback from these people will give us a more defined list of contacts.  Some people will buy products and some will not.  Using tools such as surveys to poll visitors adds more information to the pot to analyze for future reference.  Maybe the product doesn’t have enough variety for some.  Others may want something entirely different.

Start with the customers who actually buy from you.  They compose a list of customers.  They saw something that they liked and purchased it.  From there, create a micro list of others who would potentially buy but didn’t for some reason.  Work to change what they didn’t like and try to entice them to come back.

As you use other types of marketing strategies to pull people in, more lists can be created.  Now, using micro-list marketing is a task that requires commitment.  With several lists, the advertising used to reach these people will change for each list.  No longer will you be able to send out one email newsletter that will do for all.  Each group needs its own strategy. 

In the end, micro-list marketing will pay off.  Using lists saves time with finding new business.  The next goal is to cultivate a relationship with these customers and potential customers to create more business and a positive word-of-mouth campaign.

If the business is slow and you are looking for a new avenue to pursue, consider micro-list marketing.  An established business already has a general list to work with.  Now, whittle away at it until you have fine-tuned the list.

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