SEO, Search Engine Optimization, is the practice of making sure your website shows up on the search engines – Google, Yahoo, MSN and so on – when potential customers are searching for your products or services.  A search engine strategy will often contain several tactics including, meta data, content, and advertising.  With each tactic there are several SEO tools available to make the job easier.

SEO Content Tools –

Content is one of the most common and most effective tactics for increasing website ranking.  The more relevant and informative content you have on your website the higher your page ranking.  The following tools will make it easier to optimize your content:

Keyword tools.  While the primary focus of content is to provide valuable information it is also helpful to optimize the content for a keyword or keyword phrase.  Keyword tools can help you determine which keywords to use in your content.

Duplicate content checkers.  Search engines often penalize a site if their content is being used more than once.  It’s called duplicate content.  In order to avoid this, and get the most use of the content you have written you can compare articles to make sure you’re not going to be penalized.

SEO Blog Tools –

WordPress Plug-ins.  WordPress plug-in developers have created a number of tools to help blog owners optimize their sites. 

Tagging.  Tags are labels that people use to make it easier to find blog posts, photos and videos that are related. 

Website SEO Tools –

Metadata has fallen by the wayside when it comes to optimization but all that’s required is a little attention to your web code and the tags.  These include not only the keywords in the meta tags themselves but also the title and header tags. 

Linking Tools –

Linking is a great way to increase your page ranking.  However just any old link won’t do.  The link has to come from a trusted and reliable source.  This means you’ll need to create a linking strategy.  To create this strategy, consider exploring what your competition is doing.

Some online tools enable you to enter a URL and see how many incoming links it has.  This is great to check your own website but also so see what your competition is up to.

To find out who is linking to you or your competition visit Yahoo and enter link:http://www.swebsiteurl.com with the website address in the space where it says websiteurl.

SEO tools are abundant.  Spend your time analyzing and investigating each tool before you use it.  They can be tremendously helpful to enhance your SEO strategy and your bottom line.

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Originally posted 2008-11-02 15:16:58. We hope you have enjoyed this Post From the Past!