New tools have made it easier to create a podcast. The second edition of Podcasting For Dummies shows you how you can create and distribute your own online recordings using tools you already have. This edition also covers what you need to build a top-notch podcasting studio. Expert podcasters Tee Morris and Evo Terra are joined on this edition by a fellow podcasting guru, Chuck Tomasi, to walk you through recording, editing, posting, and promoting a podcast. Chapter… More >>Read more...
When it comes to adding content to your website, consider using audio as an additional content and communication strategy. Audio not only broadens your product offerings and marketing tools, it can also motivate purchases.
How Audio Motivates Purchases
# Liking – One of your biggest assets as the owner of a small business is your personality, and audio makes it extremely easy to communicate that personality to your audience. If people like you, and we’re assuming they do, then they’re more likely to purchase from you. You can use audio messages to connect with your audience and influence liking. Even a simple welcome message is a great start. Read more...
Exploring Web 2.0: Second Generation Interactive Tools – Blogs, Podcasts, Wikis, Networking, Virtual Worlds, and More is designed to help the casual computer user, students, parents, and teachers understand the latest in free and inexpensive web tools and their power for research, collaboration, and communication.It provides the history, background, and current overview of Web 2.0, RSS feeds, metadata, tags, tag clouds, and folksonomy to demystify the current jargo… More >>Read more...
Are you the kind of person who’s got a lot to say? Have you ever wanted to share your talents, thoughts, and opinions with others, but have lacked the broadcasting knowledge and contacts to achieve such a goal?
Well, today it’s well within your grasp, thanks to Podcasting – using only some simple recording equipment, a computer, and the Internet, you can record and distribute your own audio shows, including anything you want – comedy, debate, news, reviews,… More >>Read more...
A comprehensive, step-by-step guide on how to set up, customize, and market your blog using WordPress Clear practical coverage of all aspects of WordPress Concise, clear, and easy to follow, rich with examples In-depth coverage of installation, themes, syndication, and podcasting In Detail
WordPress is an open-source blog engine released under the GNU general public license. It allows users to easily create dynamic blogs with great content and many outs… More >>Read more...
Podcasting in education has huge potential, but quite a few teachers are put off because they think its a complicated business and that you need to be really good at computers to make a podcast. This video will show you how anyone can start their own podcasts in five easy steps. www.boxoftricks.net
For all of your video and audio blogging business and professional communication needs, this book is it!
The Hands-on Guide to Video Blogging and Podcasting provides tremendous value to those content publishers, big and small, that want to create syndicated video blog and podcast content. The simplified, plain talking break-down the authors bring to the book will give everyone the tools to plan, create, and execute a blog/podcast outlet.
Podcasting is an appealing way to add unique content to your website. It also helps a business owner attract a new audience and increases awareness. Many people subscribe to podcasts and thus podcasting (much like email marketing) can be a valuable tool to put yourself in front of your customer on a consistent basis. However, while podcasting is a valuable content strategy, many podcasters make mistakes causing them to lose their audience and even miss out on valuable listeners. Here are thirteen important things all podcasters should know. Read more...
For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work.
This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the … More >>Read more...
Here’s a simple comparison to help you differentiate between the two.
Webcasting is similar to traditional broadcasting in some ways. Basically, it’s a video recording of you or others on the net. You can have a news webcast or an interactive one where you hold an online class and participants can view you on video.
Podcasting is similar to traditional radio in some ways. As a podcaster you can have an internet radio show where you invite people on to interview or simply record your thoughts on audio and share with your audience. Read more...
It’s simply a digital recording available for download on the internet.
Who can benefit from a podcast?
Just about anyone who has a website or online business can benefit. The podcast can be an extension of your website and you can record information each week about your topic and even add expert interviews. Read more...
A large free resource that is essential if you want SE traffic.
http://www.searchenginewatch.com/
Finding and tracking key words and phrases for Search Engines…
One way to find out what keywords are hot in the engines is to use a keyword suggestion tool.
Google offers a free one at https://adwords.google.com/select/KeywordToolExternal/ – just tap in a keyword or two – and you can research up on which words the surfers are looking for. You get a number which is a good guide to the total people that are searching for a particular phrase right now. Read more...
Welcome to the world of Internet marketing. What does that term mean anyway? Internet marketing basically encompasses everything involved in marketing products and services via the Internet.
The Internet is the wave of the now and the future. People are able to communicate faster than ever before. From half way around the world, someone can ask questions and get an immediate response. Read more...
You’ve heard about using articles to market, now it’s time to put this technique into practice. This basic article marketing video will help you learn, step-by-step, how to use article directories to drive more traffic to your site.
(Right click and choose “full screen’ to watch in full screen mode!)
New tools have made it easier to create a podcast. The second edition of Podcasting For Dummies shows you how you can create and distribute your own online recordings using tools you already have. This edition also covers what you need to build a top-notch podcasting studio. Expert podcasters Tee Morris and Evo Terra are joined on this edition by a fellow podcasting guru, Chuck Tomasi, to walk you through recording, editing, posting, and promoting a podcast. Chapter… More >> 
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