New tools have made it easier to create a podcast. The second edition of Podcasting For Dummies shows you how you can create and distribute your own online recordings using tools you already have. This edition also covers what you need to build a top-notch podcasting studio. Expert podcasters Tee Morris and Evo Terra are joined on this edition by a fellow podcasting guru, Chuck Tomasi, to walk you through recording, editing, posting, and promoting a podcast. Chapter… More >>Read more...
When it comes to adding content to your website, consider using audio as an additional content and communication strategy. Audio not only broadens your product offerings and marketing tools, it can also motivate purchases.
How Audio Motivates Purchases
# Liking – One of your biggest assets as the owner of a small business is your personality, and audio makes it extremely easy to communicate that personality to your audience. If people like you, and we’re assuming they do, then they’re more likely to purchase from you. You can use audio messages to connect with your audience and influence liking. Even a simple welcome message is a great start. Read more...
Personal training is traditionally an offline business. Personal trainers typically operate out of a gym or two, or they come to your home. However, if you’re a personal trainer and you’re looking to broaden your client base and meet different needs, you may benefit by taking your personal training business online. Here are a few ideas to get your creative juices flowing. Read more...
Have you ever visited a website and just clicked play to watch a video? Or maybe you didn’t have to click play at all but the video just started playing when you arrived on the page. You didn’t have to download anything. Perhaps you thought about using it on your own website. Well it’s called streaming video and it can help you grow your business. Read more...
Are you the kind of person who’s got a lot to say? Have you ever wanted to share your talents, thoughts, and opinions with others, but have lacked the broadcasting knowledge and contacts to achieve such a goal?
Well, today it’s well within your grasp, thanks to Podcasting – using only some simple recording equipment, a computer, and the Internet, you can record and distribute your own audio shows, including anything you want – comedy, debate, news, reviews,… More >>Read more...
A comprehensive, step-by-step guide on how to set up, customize, and market your blog using WordPress Clear practical coverage of all aspects of WordPress Concise, clear, and easy to follow, rich with examples In-depth coverage of installation, themes, syndication, and podcasting In Detail
WordPress is an open-source blog engine released under the GNU general public license. It allows users to easily create dynamic blogs with great content and many outs… More >>Read more...
Podcasting in education has huge potential, but quite a few teachers are put off because they think its a complicated business and that you need to be really good at computers to make a podcast. This video will show you how anyone can start their own podcasts in five easy steps. www.boxoftricks.net
Website traffic is good; in fact for many business owners, driving traffic to their website is their primary business-building traffic. And while traffic may be all well and good, what you really want is targeted website traffic. You want the people visiting your website to be potential prospects. You want them to be future customers, not tire kickers or looky loos.
For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work.
This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the … More >>Read more...
If you’ve been into Internet Marketing for a while, you probably remember the old traffic exchange programs and the banner exchange programs.
Things change fairly fast on the Internet, and now there are blogs and blog traffic exchange programs. If you have a blog, and getting traffic to your blog is important, than you need to know about blog traffic exchanges. Read more...
Here’s a simple comparison to help you differentiate between the two.
Webcasting is similar to traditional broadcasting in some ways. Basically, it’s a video recording of you or others on the net. You can have a news webcast or an interactive one where you hold an online class and participants can view you on video.
Podcasting is similar to traditional radio in some ways. As a podcaster you can have an internet radio show where you invite people on to interview or simply record your thoughts on audio and share with your audience. Read more...
It’s simply a digital recording available for download on the internet.
Who can benefit from a podcast?
Just about anyone who has a website or online business can benefit. The podcast can be an extension of your website and you can record information each week about your topic and even add expert interviews. Read more...
A large free resource that is essential if you want SE traffic.
http://www.searchenginewatch.com/
Finding and tracking key words and phrases for Search Engines…
One way to find out what keywords are hot in the engines is to use a keyword suggestion tool.
Google offers a free one at https://adwords.google.com/select/KeywordToolExternal/ – just tap in a keyword or two – and you can research up on which words the surfers are looking for. You get a number which is a good guide to the total people that are searching for a particular phrase right now. Read more...
We all could use someone to mentor us with business. Plenty of mistakes could have been avoided with a little help. If you are looking to niche your business into a particular specialty, find a guru to guide you along.
What is a guru anyway? It sounds like a holy man living high up in the mountains. In fact, you can become a guru one day. He or she is an expert in a field who is willing to share their secrets to success with others looking to prosper in that business. Read more...
When you have decided that you need to advertise you have to start somewhere. Some of this decision will depend on what you are advertising and the market niche you want, as well as who will be managing the advertising – you or an agency.
Another bridge to cross when deciding upon where to start for advertising is how much help you want and how much you are willing to do yourself. Your budget will affect the kind of advertising you can do and this helps determine where you start. Your advertising decision will also be based upon the type of business you have. Read more...
One of the first unwritten rules many newbie webmasters immediately break is to over-complicate their pages with all of the nifty little tricks they find amongst the webmasters sites they surf. If a cool JavaScript is found, it immediately goes on their pages. If a Java mouseover effect is found, that mouseover winds up on their pages. In the end, their pages look like a jumbled conglomeration of misused effects. There is one element of media that has been misused almost every time I’ve seen it: sound. Read more...
Welcome to the world of Internet marketing. What does that term mean anyway? Internet marketing basically encompasses everything involved in marketing products and services via the Internet.
The Internet is the wave of the now and the future. People are able to communicate faster than ever before. From half way around the world, someone can ask questions and get an immediate response. Read more...
You’ve heard about using articles to market, now it’s time to put this technique into practice. This basic article marketing video will help you learn, step-by-step, how to use article directories to drive more traffic to your site.
(Right click and choose “full screen’ to watch in full screen mode!)
New tools have made it easier to create a podcast. The second edition of Podcasting For Dummies shows you how you can create and distribute your own online recordings using tools you already have. This edition also covers what you need to build a top-notch podcasting studio. Expert podcasters Tee Morris and Evo Terra are joined on this edition by a fellow podcasting guru, Chuck Tomasi, to walk you through recording, editing, posting, and promoting a podcast. Chapter… More >> 
If you’ve been into Internet Marketing for a while, you probably remember the old traffic exchange programs and the banner exchange programs.
