How to Set Up a Direct Sales Website That Sells
Oct 27th, 2009 | By Dee | Category: Featured Articles, Site-Building, Wholesale, DropshipMany people view the direct sales industry as having a limited market. Direct sales consultants begin with their friends and family, reach into their community but eventually the market is tapped, right?
They’ve run out of new customers and prospects and everyone and their brother has hosted a party, business is over. However that couldn’t be further from the truth. The Internet offers a limitless number of consumers.
The good news is that a powerful and selling website doesn’t have to cost much nor does it require a degree in graphic design and advertising. In fact, many direct sales companies offer website templates and even offer hosting to their consultants. This means it’s easier now, more than ever, to set up a direct sales website that sells.
Ingredients of a website that sells.
Put yourself in your customers’ shoes for a moment. What do you like to see when you visit a website?
Product descriptions and reviews, right? But not just a list of features – compelling catalog copy describes how you will feel, how your life will improve and how your problems will be solved by using the product. Of course compelling graphics help too – people want to see what the products look like.
Proof. Some of the most powerful buying triggers include social acceptance and credibility. Testimonials, product reviews, and case studies or data on the products help provide this type of proof and credibility.
Easy ordering. There’s nothing worse than deciding you want to buy a product and then having to jump through hoop after hoop to actually make the purchase. Too many clicks and decisions and a potential customer will often decide to just forget it. Make buying easy.
All your questions answered and then some. In addition to making sure your contact information is readily available it’s important to address your prospect’s potential questions. These questions can be about ordering, pricing, returns, hosting a party and more.
A way to contact you. An email form is a great way for website visitors to gain quick access to you. You can also utilize an autoresponder to let people know you’ve received their message and will follow up within a specified amount of time.
In addition to making sure you have the right information on your website planning and layout of each web page can provide a profitable user experience.
Avoid having too little or too much information on the home page. Proper spacing, product graphics, and descriptive text can entice visitors to browse for more information.
Too many large graphics make a web page slow to load. Use smaller product graphics with a click through to a larger graphic and more details about each product. Buttons make more attractive menus than text links. Place easily identified menu buttons at the top or side of each page.
Entice visitors to register at the site by offering newsletters, product updates or sales announcements. Send registered users newsletters, with a link to the website, to remind them about the site and products. Seasonal reminders, discounts and coupons can create repeat customers.
Provide a safe, secure checkout for paying customers. Many individuals are impulse buyers and want the ability to make a purchase immediately. Providing several options for paying (check, credit card, etc.) at a secure site reassures customers and protects the website assets as well. There are various companies on the Internet offering secure shopping carts.
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