Online Video Streaming and How to Use It to Your Advantage
Mar 18th, 2010 | By Dee | Category: Featured Articles, Video, Audio Marketing
Have you ever visited a website and just clicked play to watch a video? Or maybe you didn’t have to click play at all but the video just started playing when you arrived on the page. You didn’t have to download anything. Perhaps you thought about using it on your own website. Well it’s called streaming video and it can help you grow your business.
Streaming video is content sent, compressed, over the Internet and displayed by the viewer in real time. Your visitor doesn’t have to download a file to play it. It’s just sent as a continuous stream of data.
Generally, streaming video is a pre-recorded video file; however, you can also distribute or stream a live broadcast. This has implications when we start looking at what you can do with streaming video to build your business.
There are a number of video file formats to choose from when creating video streams. The most common formats are:
1. Windows Media
2. RealMedia
3. Quicktime
4. MPEG (in particular MPEG-4)
5. Adobe Flash
Most often it’s important not to think about what is easiest for you to use, but what your prospects and visitors may have already on their computers.
How You Can Use Streaming Video
When it comes to finding uses and benefits of streaming video, the sky is the limit – well actually, your imagination is the limit. Streaming video offers one single and very important benefit – your visitor doesn’t have to download anything to watch the video. This is important because many people won’t take the time to download a video, or they’re unwilling to risk the security of their computer to download a video. But back to what you can do with it.
With streaming video you can:
* Demonstrate your products, show rather than tell users how to benefit from them
* Stream customer testimonials
* Stream how to lessons
* Stream an interview with an expert
* Stream a webinar, conference or workshop for those who cannot attend in person
* Stream a welcome message to your website visitors
* Monetize your video with subscription, membership, pay per view and advertising options
And so much more.
Streaming video can be live or recorded so you have a whole host of options for marketing purposes and product purposes. Or use it to tag and optimize your website. Stream a regular podcast feed and connect with your audience on a regular basis. Stream a commercial that evokes an emotional response from your visitors and increases your likeability, credibility or authority.
Streaming video is far superior to downloadable video because it doesn’t have that extra barrier to entry. By eliminating one more step from the process, you enable visitors quick and easy access to you and your information. And the good news is that creating streaming video is usually just a matter of finding compatible software to work with your website code – it’s easy, start streaming!
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