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   What Is a Newbie?

   Newbie is the slang term for a new webmaster or website owner/developer

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   What is a webmaster?

   A webmaster (or webmistress for women) is a person who owns and/or maintains websites.

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   What is a URL?

   A URL (Universal Resource Locator) is the 'web address' of a site or page. Ie: http://www.affiliaterugu.com/ is a URL

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   What is an Affiliate?

   An affiliate is an entity with a relationship with a peer or a larger entity. The way we use it in Affiliate Marketing is that you are associated with a service or product provider for the purpose of selling their product or service for a set amount or commission percentage.

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   What is an Affiliate Program?

   An Affiliate Program is a website/company offering goods/products or services for sale which allow other site owners and builders to promote their services or products via a specially encoded link in order to receive monies for referring sales or clicks.

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   What is an Affiliate Network?

   An affiliate network is composed of a group of merchants and a group of affiliates. Merchants join the network and affiliates join the network in order to advertise the merchant products in exchange of a commission from the merchant. Affiliate networks present some great advantages for the merchant and the affiliate. The merchant gets potential access to a wide networks of affiliates. The affiliate dos not necessarily need to make a certain sale amount for one particular merchant but rather for the entire range of merchants before getting paid.

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   What is Anchor Text?

   Anchor text is the visible text in a hyperlink. Anchor text gets a lot of weight in search engine algorithms because the linked text is usually relevant to the landing page. The objective of search engines is to provide highly relevant search results; this is where anchor text helps as the tendency is, more often than not, to hyperlink words relevant to the landing page.

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   What is a Backlink?

   Backlinks are incoming links to a website. For example, a site with a lot of backlinks implies that many other sites link to that site.

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   What is Bandwidth?

   The word bandwidth is also used to mean the amount of data that can be transferred through a digital connection in a given time period (i.e., the connection’s bit rate). In such cases, bandwidth is usually measured in bits or bytes per second.

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    What is a banner?

    A small area of a window or screen used for advertising purposes, often consisting of GIF images. A standard size for this area is 486 x 60 pixels.

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    What is a Blog?

    A weblog, Web log or simply a blog, is a web application which contains periodic posts on a common webpage. These posts are often but not necessarily in reverse chronological order. Such a website would typically be accessible to any Internet user. The term “blog” came into common use as a way of avoiding confusion with the term server log.

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    What is a browser?

    Software used to navigate and display web pages in HTML or XHTML format. Internet Explorer, Firefox, Netscape and Opera are popular browsers.

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    What is Cache?

    A place on your hard drive where downloaded pages are stored temporarily, which means that pages don’t need to be downloaded again if you press the ’Back’ button for example, or if you are reading offline. pronounce it: ‘cash’

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    What is Content?

    Different content includes: text, audio, video, and images.

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    What are Cookies?

    Text files downloaded onto a visitor’s computer hard drive to store the visitor’s actions in order to better customize their following visits or to track their referral site for the purpose of affiliate commission tracking.

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    What are CPA, CPS, CPM, CPL, and CPC?

    CPA - Cost Per Action (CPA) for banner ads; the fee charged every time a user completes a desired action, such as filling out a form, downloading software, or viewing a series of pages.

    CPC - Cost Per Click (CPC) for banner ads; the fee charged every time a user clicks on a banner ad or HTML link.

    CPL - Cost Per Lead (CPL). A lead can be anything from an e-mail address for a newsletter to a complete survey that needs to be completely filled out and verified in order to get credit.

    CPM - Cost Per 1000 Impressions (CPM), of buying advertising space in a given media vehicle. For example, $100 CPM means each impression cost 10 cents. “1″ CPM mens “1000″ Impressions.

    CPS - Cost Per Sale (CPS); the fee charged every time a user completes a purchase.

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    What is a Web Crawler (Spider)?

    A web crawler (also known as web spider) is a program which browses the World Wide Web in a methodical, automated manner. A web crawler is one type of bot. Web crawlers not only keep a copy of all the visited pages for later processing - for example by a search engine but also index these pages to make the search narrower.

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    What is CSS?

    Cascading Style Sheets (CSS) is a computer language used to describe the presentation of a structured document written in HTML, XHTML or XML. The CSS specification is maintained by the World Wide Web Consortium (W3C).

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    What is CTR?

    Click Through Ratio (CTR); the ratio of click-throughs to impressions for a given ad run. For example, if a banner has a CTR of 40:1, it means that 1 out of 40 people have clicked on it.

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    What is a Directory?

    In computing, a directory, catalog, or folder, is an entity in a file system which contains a group of files and other directories. A typical file system contains thousands of files, and directories help organize them by keeping related files together. A directory contained inside another directory is called a subdirectory of that directory. Together, the directories form a hierarchy, or tree structure.

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    What is a Discussion Board or Forum?

    Forums on the Internet or an intranet where users can post messages or questions for others to read and/or answer.

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    What is a Domain Name?

    A domain name is the unique name of a computer on the Internet that distinguishes it from the other systems on the network. One of the elements that comprise a DNS address. Domain names are divided into different categories (extensions): .com, .net, .org, .edu, .fr, .uk, etc.

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    What is a Domain Name Registrar?

    Domain names ending with .biz, .com, .info, .name, .net or .org can be registered through many different companies (known as “registrars”) that compete with one another. Examples of domain registrars include http://www.directnic.com/ and http://www.godaddy.com/

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    What is Download?

    The process of retrieving information from any computer to your computer is called downloading.

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    What are EPC and EPV?

    EPC means; Earnings Per Click.

    EPV means; Earnings Per Visitor.

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    What are the common website Error Messages and what do they mean?

    Error 400
    Error 400: Bad Request means; the request is incorrect.

    Error 401
    Error 401: Unauthorized means; the client does not have the required privileges to access the site.

    Error 403
    Error 403: Forbidden means; the request is forbidden. You don’t have an access to enter the site.

    Error 404
    Error 404: Not Found means; the requested resource no longer exists or has been moved, or the address may be misspelled.

    Error 500
    Error 500: Internal Server Error means; the server encountered an unexpected condition that prevented it from fulfilling the request by the client for access to the requested URL.

    Error 501
    Error 501: Not Implemented means; the server does not support the service type or the called protocol.

    Error 503
    Error 503: Service Unavailable means; the server took too long to answer and the connection timed out.

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    What is an FAQ?

    Frequently Asked Questions. A list of the most frequently asked questions along with their respective answers.

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    What is a FavIcon?

    A favicon (short for “Favorites icon”), also known as a page icon, is an icon associated with a particular website. A web designer can create such an icon, and many graphical web browsers - such as recent versions of Internet Explorer, Firefox, Mozilla, Opera, and Safari can then make use of them. Browsers that support favicons may display them in the browser’s address bar, next to the site’s name in lists of bookmarks, and next to the page’s title in a Tabbed Document Interface.

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    What is a File Extension?

    This is the 3 or 4 letter suffix at the end of any filename. For instance, this page is called glossary.html, with the .html bit being the extension. It tells the computer what type of file it is and therefore, what program to use to open it. You can learn how to save as a .html file, see a list of commonly-met file formats on the Internet, or check out the web’s most popular image formats.

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    What is FTP?

    The File Transfer Protocol (FTP) is a software standard for transferring computer files between machines with widely different operating systems. It belongs to the application layer of the Internet protocol suite.

    FTP Client -Software used to upload your site to your provider’s Web hosting server, or download files from a server.

    FTP Server -A machine or software for storing and forwarding data files.

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    What is a Hit?

    Hit is a request for a file on a webserver. Each HTML document and graphic file counts as a separate hit, so they aren’t an accurate representation of the number of different visitors to your site.

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    What is a Home Page?

    A site’s main page. It contains the table of contents and links pointing to other pages. Generally, the home page file is called index.html or index.htm.

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    What is a Host?

    A remote machine whose contents can be accessed via the TCP/IP network. This is how your site is seen on the net. You upload your files to the host's machine (server) and the host 'serves' the pages to the internet so others can see them.

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    What is HTML?

    HyperText Markup Language (HTML) is a markup language designed for the creation of web pages and other information viewable in a browser.

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    What is an HTML Editor?

    Software that simplifies the creation of HTML Web pages.

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    What is HTTP and HTTPS?

    HTTP (HyperText Transfer Protocol) is the primary method used to convey information on the World Wide Web. The original purpose was to provide a way to publish and receive HTML pages.

    HTTPS is the secure version of HTTP, the communication protocol of the World Wide Web. It was invented by Netscape Communications Corporation to provide authentication and encrypted communication and is used in electronic commerce.

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    What is a Hyperlink or Hypertext Link?

    Element on a Web page which you click on to jump to another location (on the page, the site or the Web). The mouse pointer changes when it is placed over such a link.

    A hyperlink, or simply a link, is a reference in a hypertext (html) document (webpage) to another document or other resource. As such it would be similar to a citation in literature. However, combined with a data network and suitable access protocol, it can be used to fetch or reroute you to the resource referenced. This can then be saved, viewed, or displayed as part of the referencing document.

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    What is Search Engine Indexing?

    A search engine “indexes” your page when it adds you to its database/index. Normally you get added to these indexes by specifically requesting to be added on the engine’s submission page.

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    What is an Instant Messenger (IM)?

    Software that lists users’ selected “buddies” (friends, family, co-workers, and etc.) who are online and enables users to send short text messages back and forth to them. Some Instant Messenger software also includes voice chat, file transfer, and other applications.

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    What is an IP?

    (Internet Protocol) Address - Every computer on the Internet is identified by a numeric address (for example: 188.147.6.90). Each IP address has a corresponding DNS address (for example: www.xyz.com).

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    What is an ISP?

    An Internet Service Provider (ISP) is a business or organization that offers users access to the Internet and related services. Most telecommunications operators are ISPs. They provide services like internet transit, domain name registration and hosting, dial-up access, leased line access and colocation.

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    Can you tell me about Keywords and Phrases?

    Sure thing!

    Keyword - A word searched for in a search command (such as on a search engine). Keywords are searched in any order. Use spaces to separate keywords in simple keyword searching.

    Keyword Density - A property of the text in a web page which indicates how close together the keywords appear. Some search engines use this property for Positioning. Analysers are available which allow comparisons between pages. Pages can then be produced with the similar keyword densities to those found in high ranking pages.

    Keyword Phrase - More than one Keyword, searched exactly as keyed (all terms required to be in documents, in the order keyed). Enclosing keywords in quotations ” ” forms a phrase in Search Engines. Some times a phrase is called a “character string.”

    Keyword Research - Process of analyzing the best and most effective keywords which brings higher and better search engine traffic and ranking to a web page or website.

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    What is Link Building and Link Popularity?

    Link Building - Creation of inbound links from an external website to a particular website.

    Link popularity is a measure of the quantity and quality of other web sites that link to a specific site on the World Wide Web. It is an example of the move by search engines towards off-the-page-criteria to determine quality content. In theory, off-the-page-criteria adds the aspect of impartiality to search engine rankings.

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    What is Navigation?

    Finding your way from page to page on the World Wide Web.

    Navigation bar (Nav-bar) - A collection of text (or graphics) and hyperlinks to pages that are part of the same Website.

    Navigation Menu - Essential on a site home page, it can have different appearances. It contains the table of contents and the links to the other pages of the site.

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    What is Optimizing an Image?

    Optimizing an image is essentially reducing the file size of a graphic or picture, so it loads on a Webpage as quickly as possible.

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    What is Page Rank?

    PageRank (PR) is a family of algorithms for assigning numerical weightings to hyperlinked documents (or web pages) indexed by a search engine. Its properties are much discussed by search engine optimization (SEO) experts. The PageRank system is used by the popular search engine Google to help determine a page’s relevance or importance. It was developed by Google’s founders Larry Page and Sergey Brin while at Stanford University in 1998.

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    What is Pay Per Click (PPC)?

    Advertising model where a publisher website is rewarded and/or paid for each click-through visitor.

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    What is PHP?

    PHP is a widely-used open-source programming language primarily for server-side applications and developing dynamic web content.

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    What is a Plugin?

    An additional module that adds features to a browser or CMS (content management system such as Joomla or WordPress) in order to support certain elements, such as support for sound, video, and 3D animation files.

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    What is a CMS?

    A Content Management System is a platform which normally utilizes a database to organize and present information and data via a website. Joomla and Wordpress are two very popular CMS's.

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    What is a Podcast?

    Podcast is a multimedia, such as audio or video, distributed via RSS, over the Internet using syndication feeds for playback on mobile devices and personal computers. The host or author of a podcast is often called a podcaster.

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    What is a POP3?

    Post Office Protocol version 3 (POP3) is an application layer Internet standard protocol used to retrieve email from a remote server to a local client (such as Eudora or Outlook Express) over a TCP/IP connection. Nearly all individual Internet service provider email accounts are accessed via POP3.

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    What is a Reciprocal Link?

    A reciprocal link is a mutual link between two objects, commonly between two websites in order to ensure mutual traffic.

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    What is a Referrer?

    When visiting a webpage, the referer (sic) or referring page is the URL of the previous webpage from which a link was followed. More generally, it is the URL of a previous item which led to this request - the referer for an image, for example, is generally the HTML page on which it is to be displayed. The referer is part of the HTTP request sent by the browser program to the web server.

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    What is Robots.txt?

    The robots exclusion standard or robots.txt protocol is a convention to prevent well-behaved web spiders and other web robots from accessing all or part of a website. The information specifying the parts that should not be accessed is specified in a file called robots.txt in the top-level directory of the website.

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    What is RSS?

    Really Simple Syndication. XML feeds usually fetched by a reader like Bloglines and Google Reader for conversion to readable format.

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    What is a Server?

    Server is a computer software application that carries out some task on behalf of users. This is usually divided into file serving, allowing users to store and access files on a common computer; and application serving, where the software runs a computer program to carry out some task for the users. This is the original meaning of the term. Web, mail, and database servers are what most people access when using the internet.

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    What is SEO?

    Search engine optimization (SEO) is a set of methodologies aimed at improving the visibility of a website in search engine listings. The term also refers to an industry of consultants that carry out optimization projects on behalf of client sites.

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    What is Search Engine Algorithm?

    It is the search engines’ process of determining the relevancy of web pages through various factors that will ultimately affect it’s rank in search engine results

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    What is a Sitemap?

    A page on your website where you can find links to all internal pages or at least to the pages with high importance or value. Sitemaps were built for search engine spiders for easier indexing of the website’s pages. The use of XML sitemaps were also introduced to signal search engines how important a web page is and how often a web page is updated.

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    What is a Spider?

    A spider is a program which browses the World Wide Web in a methodical, automated manner. A web crawler is one type of bot. Web crawlers not only keep a copy of all the visited pages for later processing - for example by a search engine but also index these pages to make the search narrower.

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    What is a Static Page?

    Static Page is a standard web page using only HTML. Static pages do not employ dynamic technologies (like PHP, ASP, Perl…), and have standard URL’s.

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    What is a SubDomain?

    In the DNS hierarchy, a subdomain is a domain that is part of a larger domain name. A DNS hierarchy consists of the root-level domain at the top, underneath which are the top-level domains, followed by second-level domains and finally subdomains.

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    What is Traffic?

    Traffic is the amount of data sent and received by visitors to a web site. This is determined by the number of visitors and the number of pages they visit. Sites monitor the incoming and outgoing traffic to see which parts or pages of their site are popular and if there are any apparent trends, such as one specific page being viewed mostly by people in a particular country. There are many ways to monitor this traffic and the gathered data is used to help structure sites, highlight security problems or indicate a potential lack of bandwidth - not all web traffic is welcome.

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    What is a Unique Visitor?

    Unique visitor is a real visitor to a web site. Web servers record the IP addresses of each visitor, and this is used to determine the number of real people who have visited a web site. If for example, someone visits twenty pages within a web site, the server will count only one unique visitor (because the page accesses are all associated with the same IP address) but twenty page accesses.

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    What is Upload?

    When one computer sends information to another, it is called uploading. You upload your website data (pages/graphics) to your server.

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    What is Viral Marketing?

    Viral marketing and viral advertising refers to marketing techniques that seek to exploit pre-existing social networks to produce exponential increases in brand awareness, through processes similar to the spread of an epidemic.

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    What is Virtual Hosting?

    Virtual hosting is a method that web servers use to host more than one domain name on the same computer and IP address.

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    What is WinZip?

    File compression program for Windows.

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    What is WhoIs?

    Whois is a protocol for submitting a query to a database for determining the owner of a domain name, an IP network, or an autonomous system number.

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    What is WYSIWYG?

    What You See Is What You Get - This is the term used to describe the HTML editors that give you a graphical representation of what you’re coding. A very popular example is » DreamWeaver.
    pronounce it: ‘wizzy-wig’

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    What is a Zip File?

    1) Files that have been compressed with the ZIP format are called ZIP files and usually end with a .ZIP extension.
    2) A compressed file with the .EXE extension that is self-extracting (can be unzipped simply by opening it).

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