How To Provide an Easy And Hassle-Free Gift Return Service
Jan 12th, 2010 | By Dee | Category: Income Ideas
One of the things you can count on this holiday season, even if you sell the best products on the planet, is that some people will want to return their gifts. Providing your customers, a hassle free gift return service will not only boost your reputation in your industry, it may win you future customers. Here’s how to provide an easy and hassle free gift return service:
#1 Make sure your return policy is displayed prominently on your website. Not only does this cover your legal bases and protect you against any complaints, it also helps your customers know exactly what to do to achieve their goals.
#2 Make sure your return policy is transparent and communicated to your customers when they make a purchase. It can be displayed on your receipt, on your packaging information and you can include a link to your return policy in your email confirmation when you thank people for their order and confirm shipping information.
#3 Give your customers the opportunity to print or save their receipt electronically when they make a purchase. Encourage them to print it actually and point out all of the important information on their order confirmation including your return policy. Stress the need to retain this information so they can easily return products should they need to.
#4 Have a clear and easy to follow customer service system. That way when someone has questions about a return, and they will, you can know that their needs are being taken care of. Make sure your customer service contact information is easy to find on your website and other communications.
#5 Make sure that you remember that every communication and interaction with a customer is a change to earn repeat business from them. Returns are a part of being a business owner but if you handle them with respect, kindness and understanding you will earn the respect and repeat business of your customer, you will earn their trust.
#6 Make sure you have an accurate records keeping system and can easily refund money to customers returning products. Many payment and fulfillment systems are set up to handle returns, make sure yours is.
#7 Have a plan. Some merchants resell their returned merchandise via online auction sites or they have an outlet. This helps minimize the loss of revenue and gives people an opportunity to take advantage of discounts.
When people have a positive customer service experience, because they usually anticipate a negative one, they are pleasantly surprised and will often share their experiences with their friends and family. Good word of mouth is the best type of marketing and a holiday gift return is an opportunity.
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