How to Increase Your eBay Sales This Christmas
Dec 1st, 2009 | By Dee | Category: Auction Success, Featured ArticlesWhile it may feel too early to start preparing your eBay store for the Christmas Holiday, you can be sure that when it comes to holiday shopping, it’s never too early to start preparing. Rest assured, there are people already doing their holiday shopping and as they say on the playground, you snooze you lose. So let’s win!
Here’s how to increase your eBay sales this Christmas:
#1 Start your holiday sales and campaigns early and end them late. Many eBay experts recommend starting your sales and campaigns as early as mid October and end around mid January.
#2 Create special promotions for the holidays. These include “Buy it Now” options, gift-wrapping services, buy one get one free type promotions and so on. The competition is stiff during the holidays and any value you can add to your store, items and promotions may give you that extra edge.
#3 Make sure you have a well-stocked inventory. That includes shipping supplies and a foolproof system to make sure orders get out and arrive on time. There’s nothing worse than ordering a gift from a store and then having it arrive a day late. Certainly, it’s not good for feedback ratings!
#4 Stock up on and promote what’s popular. If you have a particularly hot item or there’s an item that is hot right now and is appropriate for your store then consider stocking up on it or at least securing suppliers. Note: you can check with eBay pulse to see what’s hot at any given point in time.
#5 Give your store a holiday theme. Holiday graphics and fonts give your store a festive feel. Of course you can go overboard with it so be careful. Design your store for the season and your target audience. If they love over the top holiday cheer then go for it.
#6 Improve or optimize your payment options. Online if a customer cannot pay how they want to pay, and the payment process isn’t quick and easy, they’re just as likely to go somewhere else. That’s the last thing you want. Open up your payment policies and make sure payments are as easy and straightforward as possible for better holiday sales.
#7 Update your store with a clear and easy to understand policies and procedures. Let customers know if you accept returns. What are your shipping policies? Try to answer any and all potential questions right up front so you don’t lose a customer who isn’t patient or interested enough to send you a question.
#8 Take advantage of marketing tools like newsletters, coupons and advertisements to drive traffic to your eBay store during the holidays. Create promotions just for the holidays and then promote them via social networking, article marketing and your other chosen marketing tools and strategies.
#9 Create goals for the holiday season. Goals are great motivators and they can really inspire us to push ourselves. Sales goals are particularly fun however don’t stop with a goal. Create strategies to achieve them. Lastly, don’t forget to establish a system to measure whether you’ve achieved your goals. For example, if you want to increase visitors to your storefront and item bids, how are you going to measure that? Keep track of what works so you can repeat your successes next year.
While Christmas is still several months away, planning and preparing ahead of time will put you ahead of the competition and ensure that your holiday sales are as profitable and stress free as possible.
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