How To Come Up With Exciting Ezine Topics
Jan 27th, 2010 | By Dee | Category: Email MarketingEzines are a great way to keep in contact with your opt-in list. The trick is to continually come up with content that provides value and inspires your recipients to open the email newsletter and read the content. The trick, then, is to come up with exciting ezine topics. Here are a few suggestions to inspire and motivate you.
#1 Check your testing and tracking data to see which newsletters have the highest open rates. And see if there are any commonalities in the articles in each of those popular newsletters. You may find your audience really enjoys reviews or list articles and then you know that those types of content are exciting to your prospects and you can repeat that content in future ezines.
#2 Look at controversy going on in your industry. Whether your niche is fashion, gossip and entertainment or accounting and finance, or somewhere in between, there is always some sort of controversy brewing somewhere. Use that controversy to draw attention to your ezine, inspire open rates and generate a buzz in your community.
#3 Check out your forums, blogs, and social networking sites to see what people are talking about. What common questions or comments do people have and how can you spin that into an exciting article?
#4 Write lists. In almost every single industry, people love to read lists online. They’re easily consumable, infinitely valuable and you can even print them out and use them as a resource for the future. Consider writing a list type article for your next ezine and evaluating the results. Does your open rate increase? What about your forwards and downloads?
#5 Review products or services. Like lists, reviews are extremely valuable and they can also help you generate income if you’re an affiliate of the product or services you’re reviewing.
#6 Comment on late breaking news. Ezine articles can be written and scheduled way in advance however they can be edited and changed on the fly. That means when there is late breaking news in your industry or news that affects your customers and prospects, you can write about it and include it in your ezine.
#7 Finally, a great way to generate exciting ezine articles is to ask your readers what they want to know. Go directly to the source and ask them what they have questions about, what they’re interested in and how you can help them. In fact, you can print their question and then answer the question so your readers get to be included in your content. Kind of like a Dear Abby format, be sure to get their permission to print their question and use their name.
Exciting ezine content doesn’t have to be difficult or challenging to come up with. Take a look around you. What’s happening that’s relevant to your audience? What content do they respond to and how can you better help them solve their problems?
We Recommend:
The Native Remedies Affiliate Program
The Native Remedies Affiliate Network is a Two-tier program with high conversion rates and top level commissions. You can Earn 25% commissions on each direct sale and 5% on second tier sales – so even affiliates that sign up via your site earn you commissions!
Commissions are lifetime! – so each time your customer buys again, you get commissions! Click now to learn more about the NativeRemedies/PetAlive Affiliate Program!
Become a Wholesale, Dropship or Distributor Customer!
As demand for NativeRemedies and Pet Alive natural health products & remedies have grown, so has the opportunity for distributors, wholesalers and drop shippers to partner with us. Whether you are a small or large retailer, alternative health provider, an individual with a broad network of associates or a large distributor, Native Remedies has a reseller program designed just for you!
Wholesale Purchase Program – For individual resellers, retail stores, health providers or others who purchase in bulk and who resell the products directly to consumers.
Drop Ship Purchase Program – For those who do not wish to order in bulk but who wish resell our products along with others and then have us drop ship the products for them. (No Dropship Fees!)
Distributor Purchase Program – For large distributors who typically wholesale our products to retail stores and health practitioners and who can meet the higher minimum order volumes.
MaxBlogPress Ninja Affiliate System
It’s no secret that 95% of all bloggers out there make pennies from affiliate marketing, while a select few who are privileged enough to be in the “inner circle” make thousands of dollars effortlessly. Ninja Affiliate is WordPress plugin developed to imbue lethal marketing powers into your WordPress blog and instantly double or triple your affiliate marketing commissions with almost no effort on your part.
Using Ninja Affiliate, you can automatically convert any keyword in your blog to an affiliate link instantly. You can also cloak your affiliate links, track them and manage them right from your WordPress text editor. AffiliateRugu uses and highly recommends Ninja Affiliate by MaxBlogPress!
AffiliateRugu.com: How To Come Up With Exciting Ezine Topics @http://zz.gd/840b40
This comment was originally posted on Twitter