How to Boost Interactivity on Your Website
Oct 4th, 2009 | By Dee | Category: Featured Articles, Newbie Boot CampToday’s prospects and clients are savvy ones. They want more from a provider than they used to. They want to become part of your network, they want to connect, and they want to feel like they belong. One way to help prospects and clients connect is to boost interactivity on your website. Here’s how:
Technology is a wonderful thing and many blogs and website functions make it possible to boost interactivity.
#1 Blog. Blog comments are a way for people to be interactive on your website. Of course, you’ll have to offer regular and valuable content and you’ll want to inspire conversation. This can be done by asking a question, stirring the pot with a little controversy or by offering valuable content people feel compelled to thank you for and comment on.
#2 Let them rate you! Content published on your website can be rated. Upload one of many tools that make this possible or perhaps your website already offers this function. Some systems are based on stars, others enable readers to assign a numerical value.
#3 Let them promote you! Digg, Twitter and other sites let readers, fans, and prospects promote your posts and content. Publish buttons on your website that make it easy for visitors to do this.
#4 Hold contests or sweepstakes. Theres’ nothing more fun than winning something and people love to enter contests. Whether it’s a sweepstakes where the item is won via a drawing or a contest where skills are required winning is fun and a great way to get people involved.
#5 Surveys/polls. Ask your visitors for their opinion. People love to share their opinion and voice their concerns, interests, and challenges. Get them involved by posting surveys and/or polls.
#6. Ask for feedback Want to know what your prospect’s most pressing concerns are? What they need, want, hope for and desire? Ask them. It’s a great way to research your target audience and a great way to stimulate a little website interactivity.
#7 Question of the day/week/month. If you blog, posting a regular question of the day, week or month is a valuable way to connect with your audience. Your audience is able to communicate what they need, you gain valuable insight, and you boost interactivity. It’s a win-win-win!
Interactivity is a fantastic way to build a community and once people feel part of a community, your community, they tend to stick around. Loyal customers and prospects boost awareness, word of mouth communication and your bottom line. Implement a few of these interactivity boosting strategies today and start building your business.
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