New tools have made it easier to create a podcast. The second edition of Podcasting For Dummies shows you how you can create and distribute your own online recordings using tools you already have. This edition also covers what you need to build a top-notch podcasting studio. Expert podcasters Tee Morris and Evo Terra are joined on this edition by a fellow podcasting guru, Chuck Tomasi, to walk you through recording, editing, posting, and promoting a podcast. Chapter… More >>Read more...
Marketing is something many virtual workers struggle with. They know that they can do the job at hand but often face difficulty in passing on the message that they are available, ready and willing to do the task.
If you’re a virtual assistant, writer, web designer or other virtual worker, these marketing tactics will help you find and keep clients. Read more...
Who Is Talking About You? Master the art of word of mouth marketing with this fun, practical, hands-on guide. With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world’s most respected and profitable companies get their best customers for free through the power of word of mouth.
Learn the five essential steps that make word of mouth work and everything you need to get started using them. Understand the r… More >>Read more...
If you’re an internet marketer, then chances are you have a lot on your plate. Many internet marketers work alone, though some have a partner, and this means that they’re not only the CEO – they’re the accountant, the administrator, the marketing consultant, the salesperson, the technical advisor, and so on. You wear many hats. All of these hats take time, effort, planning and follow through, and it’s easy to lose sight of one simple fact: Read more...
In addition to the great products you sell, the marketing materials your direct sales company provides are one of the most valuable aspects of being a direct sales consultant. People who start their own business have to create these materials from scratch – as a direct sales consultant you have proven and effective marketing materials and tools readily available for you. Use them to build your business. Here’s how, Read more...
The more hours you can bill as a virtual assistant, the more money you make. Ideally, the goal will be to fill your schedule on a regular basis with clients you enjoy working with and who have ongoing work for you to do. Here are a few excellent marketing strategies to attract more clients online. Read more...
Any successful industry will attract scam artists. The internet and internet marketing is extremely successful which means it is rife with scams. As an internet marketer it pays to be able to not only recognize but also to avoid these scams. They can cost you valuable time and money not to mention the fact that they can harm your reputation as a business owner and affect your business at the core level. Read more...
When many business owners start out, they tend to emulate those they respect in their industry. This is not a mistake but rather a first step on the path to real business success. You will know that you’re on the road to long-standing success, however, when you’re able to sell YOU rather than to stand in the shadows of your mentor, coach, or business idol. Here’s how to let your personality shine through for better business today and tomorrow.
* Be yourself – One of the easiest ways to be yourself and share your true personality is through your communications. This can be through your email messages, your blog posts, your social networking interactions and through your content efforts. When you write or speak with anyone in your industry – client, prospects or business associates, let your personality and communication style shine through. Read more...
You’re a freelancer and you live and breathe by your clients, right? That makes getting and keeping more clients paramount to your success. Here are five quick tips for getting and keeping more clients.
#1 Ask your clients for referrals. There’s nothing wrong with doing this. In fact, customers are often happy to refer you to others, they just need to be reminded to do so. And, if you can create a referral program where your current clients receive a discount or credit for your services, then all the better. Read more...
Exploring Web 2.0: Second Generation Interactive Tools – Blogs, Podcasts, Wikis, Networking, Virtual Worlds, and More is designed to help the casual computer user, students, parents, and teachers understand the latest in free and inexpensive web tools and their power for research, collaboration, and communication.It provides the history, background, and current overview of Web 2.0, RSS feeds, metadata, tags, tag clouds, and folksonomy to demystify the current jargo… More >>Read more...
If you’re trying to build an opt-in list, and of course most internet marketing experts recommend that you do, then you’ll want to create a squeeze page. These single web pages are designed to work as landing pages whose sole task is to collect opt-in list subscribers. Squeeze pages are landing pages created to solicit opt-in email addresses from prospective subscribers. Let’s take a look at how to build one: Read more...
Looking for a new way to add liveliness to your marketing strategy? Buzz marketing may be the answer. In a nutshell, buzz marketing is the practice of getting people to talk about your products or services. It’s word of mouth marketing, only better.
What is buzz marketing and why is it better than standard word of mouth marketing?
The majority of word of mouth marketing happens by accident. You offer spectacular products or services and people talk about it, refer or recommend you and your business grows. Read more...
If you’re unfamiliar with Skype, it’s a way to make phone calls to anyone around the world from the convenience from your computer. It’s easy to use and extremely affordable, in fact in many cases it’s free to make a phone call. And for business owners, it can offer the convenience they’re looking for.
When it comes to convincing or motivating purchases you can’t go wrong with credibility. When you’re believable and trustworthy, people will trust you and be more inclined to make a purchase. Because you’re an internet entrepreneur, your website has to do much of the talking for you – your website has to demonstrate credibility.
Nine Ways To Improve Your Website Credibility Read more...
A niche is basically a sub-market within a larger market. By marketing to a niche group you ensure that your marketing message is specific to that group. And although that group may be smaller, your conversion rates (ie. sales) should be higher.
An example of a niche market within the weight loss market is “weight loss after pregnancy” or “weight loss for children.” Read more...
Viral marketing is one of the best marketing tools to grow your business. If it’s done correctly, you can go from obscure to what’s on everyone’s lips in just a few days. If you’re new to the term, viral marketing is essentially capturing your market with a tool that’s passed from person to person. YouTube is a perfect example of this as people love to share videos, especially funny or shocking ones. However, other products can be viral as well. Read more...
Podcasting in education has huge potential, but quite a few teachers are put off because they think its a complicated business and that you need to be really good at computers to make a podcast. This video will show you how anyone can start their own podcasts in five easy steps. www.boxoftricks.net
Email is a very powerful, all reaching medium. Get your message right and your friends and customers will do your work for you. They can forward on your message, your brand, and your product name – and begin a process that could reach millions around the world.
But what, if any, are the rules? It’s not easy to get it right when so far there hasn’t been much information on what works. Viral marketing is THE marketing buzzword. So what’s it all about? How does it work… More >>Read more...
Sales copy has a single purpose, to motivate the reader to take action. That action could be to make a purchase, though it may also be to motivate an inquiry, to inspire a click-through or to generate a subscriber. Regardless of the ultimate goal, using emotions to motivate action is a great way to increase your conversion rate. Read more...
New tools have made it easier to create a podcast. The second edition of Podcasting For Dummies shows you how you can create and distribute your own online recordings using tools you already have. This edition also covers what you need to build a top-notch podcasting studio. Expert podcasters Tee Morris and Evo Terra are joined on this edition by a fellow podcasting guru, Chuck Tomasi, to walk you through recording, editing, posting, and promoting a podcast. Chapter… More >> 
