A Metatag Primer
Nov 8th, 2009 | By Dee | Category: Newbie Boot CampUsing Meta Tags
Meta tags have a very wide variety of uses…from automatically redirecting a visitor to a new page -to- embedding keywords into a page and thus making it easier for people to find you when a particular word is typed into a search engine. Remember to always place meta tags between the <HEAD> and </HEAD> tags of your page. Below is a list of commonly used meta tags as well as descriptions of what they do…
<META http-equiv=”refresh” content=”4;url=http://www.anywhere.com/mypage.html”>
This meta tag tells the browser to automatically go to a specific URL within a defined number of seconds. One of the more useful meta tags.
<META NAME=”keywords” CONTENT=”dogs, canine, pets, grooming, animals, growl”>
This meta tag is used as a container to hold the various words (keywords) that you will want your visitors to be able to locate you by when they type something into a search engine. The keywords describing your site’s content go in the CONTENT=”" section. Try to use as many unique words as possible and it also helps to use binominal keywords like “pet supplies” or “dog biscuits”. It is important to remember that when using frames, to place this tag in each one of the individual pages of the frame so that the search engines won’t just pick up on one that may not have any content in it.
<META NAME=”description” CONTENT=”We have one of the best dog grooming services available and we also offer a complete line of pet care products”>
This meta tag is used to provide a description of your site and what it has to offer your visitors. Try to include a few keywords in the CONTENT=”" section, since some search engines will index keywords found within this tag.
<META NAME=”author” CONTENT=”Spriteworks Developments”>
This tag is used to enclose the name of the page’s author
<META NAME==”copyright” CONTENT=”This document copyright 1998 Spriteworks Developments”>
This tag is used to hold copyright information about the author of the page
<META http-equiv=”reply-to” CONTENT=”you@anywhere.com”>
This tag is used to enclose the email address of the page’s author
<META NAME=”robots” CONTENT=”noindex,nofollow”>
This tag tells search engine robots (ones that use auto-indexing) not to index a particular page. For example, if you have a “members only” page that requires a password and don’t want it to be indexed, you would use this tag on that page.
<META http-equiv=”refresh” rate=”10″ URL=http://www.anywhere.com/mypage.html”>
This tag is particularly useful if you’ve moved your site to a new URL but don’t want to lose all the traffic you worked so hard to get. Let’s say that your old site was located at http://www.myoldsite.com and your new one is at http://www.mynewsite.com. You would simply upload a page to your old URL with the following code inserted between the <HEAD> and </HEAD> tags:
<META http-equiv=”refresh” rate=”10″ URL=http://www.mynewsite.com”>
…and you would put something like: “You will be automatically transferred to our new server in (number) seconds”. You may also want to include a link to your new site somewhere on this page.
<META HTTP-EQUIV=”Pragma” CONTENT=”no-cache”>
This tag tells the browser not to cache the page (store it on your hard drive) and has the effect of causing pages to load much faster since the browser does not have to spend time looking in you cache to see if the page was viewed before. This tag works only in Netscape.
<META HTTP-EQUIV=”REFRESH” CONTENT=”5″>
This tag simply tells whatever page is it on to refresh at a rate you specify in CONTENT=”"
<META http-equiv=”expires” CONTENT=”Fri, 12 May 1996 14:35:02 EST”>
This tag makes the page appear to the browser as if it had expired long ago and causes it to refresh continuously. To “refresh” simply means that it reloads the information on the page at a specified rate so that it’s contents will always be fresh. This tag is often used with the “nocache” tag.
<META NAME=”rating” CONTENT=”general”>
This tag allows you to set the content rating of your site. For example, if you didn’t want visitors under the age of 14 to be able to access your site through their browser, you would use “14 years” in the CONTENT=”" section. The options are: “general”, “mature”, “restricted” and “14 years”
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